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Anthony Zets

Anthony Zets

Anthony Zets is a specialist in enterprise social networking technology and strategy. By assisting corporations to improve employee engagement through communication, Anthony believes social business networking will revolutionize business culture.

He is the CEO and founder of Mumba Cloud, a leading enterprise social software platform designed for large companies with complex, non-office based workforces in sectors including retail, hospitality, construction, engineering, mining etc.

Through Mumba, Anthony has worked with over 10 per cent of Australia's 'Top 100' companies. His thoughts on re-defining the competitive landscape through technology have been featured in numerous publications and via his Twitter @AntZets.






Homo sapiens, and those before them, have always communicated in some form or another. Whether through grunts, sounds strung together, shouting, facial expressions, gestures or early rock paintings the need to provide, or exchange information was an essential part of the development of our species and profoundly influenced crucial areas of our existence including relationships, art, science, innovations, religion, perceptions and much more. Com...
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In my last blog I presented some compelling reasons for Marketing to own Internal Communications. In this blog I present some strong arguments as to why Human Resources (HR) should be entrusted with this area, as many believe should be the case. Major arguments in favour of HR being at the helm of internal communications include: HR perceives internal communications as being primarily a 'people function' and as such places a higher priority i...
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Because of its importance and immense value, internal communications is at the heart of what Mumba Cloud offers and delivers to many significant organisations across the world. Internal communications can be utilised for a host of key tasks within organisations but needs to be optimally managed. In addition it should also have both a strategy and plan that details exactly what an organisation's internal communications objectives are, and how the...
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Your brand has the potential to be a considerable asset, so much so that in some instances brand comprises the most valuable component of a company’s entire net worth (e.g. the Virgin brand). Whilst most organisations focus on promoting their brands to their customers, many are unaware that great brands most often develop from the inside out. This means communicating with your management and employees in the most optimal and consistent manner wi...
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Each year we strive to release a new generation platform that tackles the most important issues facing enterprise collaboration. As the year draws to a close, I am excited to announce the upcoming release of our 4th Generation Mumba Cloud Toolbox (Mumba Cloud G4). In the cloud software industry, scalability is a concept whereby the benefit, performance and management of the software is maintained regardless of the number of users. We at Mumba C...
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The Learning Management Systems (LMS) industry has an estimated worth between $1.9 - $2.55 billion annually (according to the Market Wired) and is growing by about 14 per cent every year. However, it only represents less than two per cent of the annual corporate training budget - estimated to be somewhere in the vicinity of $130 billion - suggesting the LMS sector has yet to really prove itself as a solution to the upskilling challenge. Investme...
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Mumba Cloud was recently featured in The Australian Newspaper in a case study describing how we worked together with the world's leading food and support services company, Compass Group Australia, with the aim of driving better employee engagement and communication. Mumba Cloud, known to Compass Group employees as Compasslive! has now been deployed for 13,500 people across 650 to 700 locations at Compass. From the outset, we were focussed on emp...
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Just as the modern 24 hour news cycle has changed the pace of government decision making, so Enterprise Social Networks (ESNs) are speeding up the pace of an organisation’s decision cycle. Those who cannot keep up may be left out-of-the-loop and ultimately become irrelevant. Managers and leaders must learn to master online social skills before they are simply circumvented by the pace of change. The introduction of 24 hour TV news channels like C...
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“Content is King” is the refrain we are always taught, but content is next-to-worthless without context. The way organisations have stored and managed their content has traditionally been quite poor at providing the context needed to understand it and in so many ways context is the “Killer App” that an Enterprise Social Network (ESN) can bring to an organisation’s knowledge. We all know how starting a new job can often be like attempting to solv...
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I’m watching a lot of World Cup Football at the moment, along with much of the world’s population, and while I know it may be a cliché to draw parallels between sport and business, I think the insight into collaboration is well explained when you look at how effective teams play together. Infact, I came across this article in Harvard Business Review recently that makes the point perfectly by looking at what businesses can learn from Tiki-Taka (...
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At the outset of the intranet boom less than twenty years ago, the promise of how this new model for organisational information sharing seemed infinite. However, today most companies’ intranets have become stale and boring places rarely frequented by the majority of employees. But a new wave of collaboration capability that began as Web 2.0 and has become known as Enterprise Social Networking has rejuvenated the intranet space and given it new li...
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In the 1990s, “build it and they will come” was the mantra for the dot com boom when businesses were launching their own websites and merely praying traffic would arrive. However as businesses adapted by actively driving traffic using web advertising, they soon learned that you couldn’t simply buy your way to success. Today, the same mantra is also short-hand for describing best practice around making sure your Enterprise Social Network (ES...
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Companies spend millions of dollars annually on various forms of regulatory compliance, be it government, industry or even self-imposed internal compliance. Compliance can range from occupational health and safety through to internal branding compliance within franchises. As new legislation is continually introduced, repealed or reformed the costs of conforming are increasing and management can sometimes spend more time focusing on compliance tha...
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In some ways, the Social Collaboration and Social Business Software industry has not helped itself by adopting the “Social” epithet. It has to some extent given these powerful and effective tools a bad name. We often find during the education process that we must overcome barriers to adoption caused by the various negative business connotations and perceptions this word conjures up.   Often the word “Social” can paint tools such as Enterpri...
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We call it the “Eyebrow Moment”. The moment in our sales meetings when our prospect’s eyebrows suddenly rise. They don’t know they're doing it but we are working towards this point. This moment is important because it's when they start to appreciate that Enterprise Social Collaboration is a serious and robust business tool, not merely a “nice to have”. We have been in the enterprise social networking industry for a while now and over the past co...
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Far too often the focus of Social Collaboration evangelism is about the wonderful things that could happen when an organisation deploys an Enterprise Social Network (ESN); instead of what will happen. Decision makers are far more likely to respond to such a discussion than the “just deploy it and magic will happen” message that consistently floats around the industry. At Mumba Cloud we advocate very strongly that an ESN deployment is most succes...
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Most significant business projects typically have short term and long term objectives, but executives often make the mistake of losing sight of one in the pursuit of the other. Too often this can spoil the ultimate appreciation of the project value on completion. Of course this can be the fault of the outsourced partner who might over-promise and under-deliver. But it can also be a problem customer-side as impatience for the grand vision clouds a...
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While our email inbox is a constant source of aggravation, it is nevertheless the communication devil we know and therefore social communication tools are finding it difficult to replace it, despite its glaring inefficiencies. Research reports are plentiful that document how unproductive email has become - for example, McKinsey’s reports that we spend up to 28 per cent of our working time simply managing our email. Along with it cluttering up the...
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Posted by on in News & Announcements
As 2013 draws to a close, I would like to highlight some of our key milestones and take the opportunity to thank our clients, partners and the Mumba Cloud team. Celebrating 7 Years This month Mumba Corp. celebrated its 7th birthday. I'm pleased to affirm that we have been successfully continuing our journey towards driving Employee Engagement through internal employee communication. First launched in 2010, our Mumba Cloud Social Business Softwa...
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We're living in a time when the word "revolution" is appended to so many business and social activities that one could be forgiven for tuning out. Internal Employee Communication is currently undergoing its own revolution and is deserving of promotion and analysis. Why? because like all revolutions, it is changing the way we do things and will positively impact many people's working lives. Social business software, deployed as a Social Intranet...
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Mumba Cloud is a global leader in enterprise social networking and employee collaboration software. Copyright © 2009 - 2015 Mumba Pty Ltd. All Rights Reserved. Head Office Phone: +61 2 9313 4280 | Address: Level 4, 63 Foveaux Street, Surry Hills, NSW 2010 Australia
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