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Anthony Zets

Anthony Zets

Anthony Zets is a specialist in enterprise social networking technology and strategy. By assisting corporations to improve employee engagement through communication, Anthony believes social business networking will revolutionize business culture.

He is the CEO and founder of Mumba Cloud, a leading enterprise social software platform designed for large companies with complex, non-office based workforces in sectors including retail, hospitality, construction, engineering, mining etc.

Through Mumba, Anthony has worked with over 10 per cent of Australia's 'Top 100' companies. His thoughts on re-defining the competitive landscape through technology have been featured in numerous publications and via his Twitter @AntZets.






We call it the “Eyebrow Moment”. The moment in our sales meetings when our prospect’s eyebrows suddenly rise. They don’t know they're doing it but we are working towards this point. This moment is important because it's when they start to appreciate that Enterprise Social Collaboration is a serious and robust business tool, not merely a “nice to have”. We have been in the enterprise social networking industry for a while now and over the past co...
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Far too often the focus of Social Collaboration evangelism is about the wonderful things that could happen when an organisation deploys an Enterprise Social Network (ESN); instead of what will happen. Decision makers are far more likely to respond to such a discussion than the “just deploy it and magic will happen” message that consistently floats around the industry. At Mumba Cloud we advocate very strongly that an ESN deployment is most succes...
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Most significant business projects typically have short term and long term objectives, but executives often make the mistake of losing sight of one in the pursuit of the other. Too often this can spoil the ultimate appreciation of the project value on completion. Of course this can be the fault of the outsourced partner who might over-promise and under-deliver. But it can also be a problem customer-side as impatience for the grand vision clouds a...
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While our email inbox is a constant source of aggravation, it is nevertheless the communication devil we know and therefore social communication tools are finding it difficult to replace it, despite its glaring inefficiencies. Research reports are plentiful that document how unproductive email has become - for example, McKinsey’s reports that we spend up to 28 per cent of our working time simply managing our email. Along with it cluttering up the...
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As 2013 draws to a close, I would like to highlight some of our key milestones and take the opportunity to thank our clients, partners and the Mumba Cloud team. Celebrating 7 Years This month Mumba Corp. celebrated its 7th birthday. I'm pleased to affirm that we have been successfully continuing our journey towards driving Employee Engagement through internal employee communication. First launched in 2010, our Mumba Cloud Social Business Softwa...
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We're living in a time when the word "revolution" is appended to so many business and social activities that one could be forgiven for tuning out. Internal Employee Communication is currently undergoing its own revolution and is deserving of promotion and analysis. Why? because like all revolutions, it is changing the way we do things and will positively impact many people's working lives. Social business software, deployed as a Social Intranet...
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Intranets have been around for decades. They're the central 'hub' of an organization whereby employees can access company news, information, policies and documents. Traditional intranets were designed for one-way communication whereby information was constructed by management and consumed by employees. With the introduction of social collaboration and communication tools for business, intranet vendors are recognising the market shift towards int...
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I came across a recent article that mentioned 10 Employee Engagement Ideas (that get serious results). It's a good article but what caught my attention is that teamwork was listed as number 9 on the list. Working for a company that specializes in employee collaboration software (i.e. teamwork) I think that teamwork should be higher on the list of employee engagement ideas. Teamwork can sound like a management cliché these days however many sta...
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Investing in new enterprise projects usually requires a detailed business case, needs analysis and implementation strategy. Enterprise Social Networking applications have historically skipped this process as they had been sanctioned, paid for and implemented by departmental managers on a 'need to have' basis. Over the past year however, we've seen a defined shift in decision making to senior c-level executives and boards. The shift up the decisi...
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It's been over a decade since the concept of Employee Engagement emerged amongst senior executives leading large organizations. Today, many C-Level executives have their annual performance reports and KPIs tied to employee engagement results. Furthermore, leading research and consulting companies such as Gallup, McKinsey&Company and Towers Watson have built practices around the concept of employee engagement. The industry has grown to a poin...
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Since 2010, Mumba Cloud has been providing consulting advice for enterprise social networking to some of Australia's largest companies. Every client we work with has a different set of requirements and objectives, company culture and way of doing business. Furthermore, each client is looking to either replace current systems, implement new systems or integrate old with new. Objectives usually start out with what we term basic 'primal goals' and ...
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Information has a value that decays over time. High value information needs to find its recipient as fast as possible in order to retain its value. Companies that struggle to communicate with their employees are literally leaking value every day. Add this notion to the fact that many companies do not have a method to communicate with employees in the first place, and you have millions of dollars literally evaporating each day due to inefficienci...
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This is an article I wrote that appeared on www.socialmediatoday.com The Problem With EmailMcKinsey’s research indicates that interaction workers typically spend 28% of each day (13 hours a week) reading, writing and filing e-mails. (McKinsey Quarterly, Nov 12) Email became a powerful tool for individual and small group communication because of its Inbox which has served as a user’s task list and its folders as a filing system. The Inbox has bee...
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Senior Executives are coming under increasing pressure to improve their accessibility via both internal and public social networking applications. Social media’s necessity for speedy unscripted updates carries a range of perceived hazards for those who are unfamiliar and inexperienced with the medium. It’s often reported that corporate leaders are too busy managing a company to take time posting messages on sites like Twitter or Linkedin, or re-...
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In a climate of global economic uncertainty, the socioeconomic gap is continuing to widen, as the middle class slowly disappears into either the impoverished or the wealthy. This raises the issue of executive compensation, and the perception that it is out of line with business performance, especially compared to the average worker’s salary. Besides looking at facts and figures, it is clear that the public, as well as employees of these executive...
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Social media is a tool that businesses can use to improve competitiveness by engaging their clients, consumers, employees and new recruits. Even though the benefits are becoming more tangible, a negative online groundswell may inflict far greater damage. Customer satisfaction and engagement is often considered the most important aspect of an online social branding campaign however a less explored, but more important element is the destructive bea...
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Social Media has taught us that through on-line networks, we can share experiences, create friendships, collaborate with each other and inspire ideas and activities. Social media is fun and when you are having fun, work is easier. Management strives for productivity and stability in their work force - it is a balancing act between working conditions and output. Heavily unionised blue collar workers often view management and their working situat...
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Internal communication across departments and management levels is essential to creating opportunities for business growth. Meanwhile, a lack of communication can create misunderstandings and obstruct the flow of business. An office environment permits easier communication because of proximity. However, employees in geographically dispersed offices or sites, like transportation, manufacturing or retail companies, have far more difficulty. How do...
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Hearing people say they love their jobs is not as common as it should be, and the reasons generally have to do with not feeling appreciated, not being able to connect with their co-workers, and that management is difficult to get in touch with. Implementing a private social business network in your company business could mean the difference between gratified employees who are devoted to the organization, and employees who just do not care. That k...
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